Juicemaker Kristin Rockwood
The hum of a mega-watt juicer greets customers as they enter the 8th Street location of Press On Juice. A gleaming stainless steel kitchen can be seen through a window to the right, and to the left is a huge refrigerator with shelves of bottled juices and packaged salads, ready to eat.
Three racks of wheatgrass in different stages of growth provide a pop of green in the background.
Kristin Rockwood, founder and owner, offers guests samples of gluten-free granola, or of Yummy Balls, a healthy but decadent date and coconut treat. Other employees take orders for made-from-scratch smoothies like Coco-Cherry, Super Matcha and Ginger Berry. Smoothies can be made into Smoothie Bowls, topped with nut- and gluten-free granola and extra fruit. Salads like Kelp Noodle with Spicy Almond Butter Dressing and Kale with Tahini Dressing are very popular choices. Customers can call ahead to pick up orders already made or purchase cleanse packages for diets and detoxification regimens. Delivery is also available.
Kris estimates that during the summer months, over 80 percent of the fruits and vegetables she uses are sourced from local farms, like La Casa Verde and Second Spring Farm, both in Leelanau County. During winter months, she works with Oryana to source the very best produce she can find. Her dream is to one day have her own greenhouse as part of the entryway to her store, allowing her to grow many of her own vegetables throughout the year.
Another dream is about to come true as a second location is due to open in downtown Traverse City, at 134 E. Front St., the former Venus clothing store. The vintage tin ceilings and the tile floors will stay, keeping the style of the old building, but the kitchen will be all new. The same menu will be offered at both locations. The new store is expected to open in May 2016.
Press On Juice was started as part of Rockwood’s own journey toward health through juicing and a more plant-based diet. After starting her business at farmers’ markets, she says growing to two locations and providing good employment for others is as satisfying as serving healthy, fresh locally made food.
Press On Juice
1125 E. 8th St. • 231-409-9325
7 AM–6 PM Monday–Friday
9 AM–3 PM Saturday